How To Grow Your Business With Words Alone
Every person has a desire to be understood and supported. They want to be seen, heard, and felt. They want a deep connection to other people who agree with them and see life as they see life. They don't want to be alone in the midst of life's troubles.
When your client has a problem, they need you to see life as they do. Feel their problem as they feel it. They need to be listened to and understood.
The only way you can make this important connection is with words.
From the day we're born we map our emotions to words. A person's name. The word love. The word you. Saying to someone, "I love you" is life-changing.
Making a real and deep connection with your client is also life-changing. And your business needs to find the right way to say "I love you" to them.
That's what direct response copywriting does. It figures out how to say "I love you" that is specific to your business and your client.
Direct response copywriting is the art and science of using words to get a specific response from a client, customer or prospect.
There's no faster way to skyrocket leads, increase response, spike revenue and build wealth than to use Direct Response Copywriting to say the right thing at the right time to your clients and prospects
When prospects hear the wrong thing at the wrong time it has a devastating affect. Their response plummets and they want only one thing - the lowest price!
And if a client hears the wrong thing their business goes elsewhere. Revenues implode and a company's reputation is destroyed.
But . . .
When you use direct response copywriting to find the right words the impact on your prospects and clients is instantaneous and amazing.
Direct response copywriting makes all the difference in the world.
Aligning your words to your clients and prospects using Direct Response Copywriting empowers you to:
- Upgrade and attract only the best clients
- Charge more for your products and services
- Retain clients longer and with a higher long-term-value
- Create breakthroughs in client engagement and response
- Move prospects through your sales cycle faster and easier
- Generate a flood of clients to significantly grow your business
- Decrease marketing costs and drive ROI with proven techniques
- Gain a significant and sustainable advantage in your marketplace
- Easily and magically attract your ideal customer, client, or prospect
- Increase the closing rate of your sales team with highly qualified leads
You'll be shocked at how many marketing and business problems are solved by using direct response copywriting. Most importantly, you establish certainty by creating a reliable response powered by your client's own psychology.
It isn't manipulative or sneaky. It's you aligning your business and your words to who they are. When you respond to what's meaningful to them.
How does it work?
How does Direct Response Copywriting connect your words to your client so they listen and respond to you more than your competition?
Every word in an advertisement, video, webpage, sales letter, postcard - anything you expose them to - gains power from four different sources. No single source is the most important. The proper mix of these four sources of power will depend on your client.
1 - Tap into their needs and desires
The first is the need or desire of your client. They have a real problem to solve or desire to fulfill so this is the first and most obvious source of power. Their desires and problems are a force that your words can direct and focus onto your product or service.
Direct response copywriting takes your client's desire or problem and translates it into a concrete emotional feeling. A feeling that associates your product or service to the fulfillment of their desire or need.
The goal is to make them feel excited about what you and your product can do for them. This increases their response, lowers your marketing costs and spikes revenue all at the same time.
2 - Help them be someone
Second, every person will seek to play out one or more roles in their life. These roles are often unconscious, but nevertheless, powerful desires for expression. The self-sacrificing mother. The dutiful cop. The sexy, independent biker.
People long for identification with other people because we all seek psychological visibility. We want who we are, who we think we are, and who we want to be to be seen and known by others.
When you help them achieve a role they want you gain a significant advantage over your competition.
3 - How they believe everything you say
Third is believability. Is your product or service believable? Sometimes it isn't, and you have to go through a process of connecting something they believe to your product or service. I call it sequential believability, and it's a powerful but little-known lever for selling a product.
For example, most people are surprised to learn I have a doctorate in physics. It's unusual for a direct response copywriter to have a Ph.D.
This is a problem for me because there's a common belief creative people can't be analytical and analytical people can't be creative.
To remove this common, yet inaccurate belief, I need to demonstrate or talk about successful people who have been both creative and analytical.
One such person is Arthur "Art" Garfunkel who's best known for his relationship with Paul Simon. His career includes numerous musical hits, induction into the Rock and Roll Hall of Fame, the People's Choice Award, six Grammys, and the Lifetime Achievement Award.
What few people know is that he holds an M.A. in Mathematics, and during the height of Simon and Garfunkel's commercial success in the late 1960s, he was completing coursework toward his doctorate in mathematics education.
There are many other creative people with even more impressive backgrounds than his that I could use: Douglas Hofstadter, Michael Crichton, Barbara Kingsolver, Carl Sagan, Kurt Vonnegut, Norman Keingsley Mailer, Isaac Asimov, Sir Arther Conan Doyle, and Lewis Carroll.
Having a strong background in science did not prevent these individuals from being productive and successful creative artists and writers.
In some cases, their technical backgrounds were an advantage.
So when writing to prospects I use influential writers with analytical backgrounds to wipe out the incorrect belief that a creative person can't have a Ph.D.
4 - Easily convince them
Fourth, is proof elements. You need to convince them that your product or service will solve their problem or satisfy their desire. There's an easy way to do it. The more of the following proof elements you have, the more your prospects will respond to your marketing:
- Show a magazine or newspaper article
- Quote an expert or known authority
- Secure a celebrity endorsement
- Demonstrate your product
- Make a useful comparison
- Form a logical argument
- Show a picture or graph
- State a compelling fact
- Cite a scientific study
- Provide case studies
Direct response copywriting uses these four sources of power - need or desire, roles, beliefs, and proof elements - to control response and grow revenue in incredible ways.
Direct response copywriting is so powerful it generates billions for large corporations and lifts small businesses out of obscurity and into massive success.
Want some proof?
Here's how a simple two-page letter
made at least a billion dollars
One of the most famous sales letters of all time was written for The Wall Street Journal. It's estimated that, over a 20 year period, it made 1 - 2 billion dollars.
There was only one font color - black.
It contained no pictures.
There were only words.
It was two pages.
However, it did connect Wall Street Journal prospects to their desire for a successful future.
And that's why it made so much money.
Does your company sell technical products with no obvious connection to a person's emotions?
The words you use are also important for highly technical products and services. In fact, your words may be even more important.
Let's be honest. Nobody grows up wanting to spend their day reading brochures and manuals. It's boring. They do it because they have to.
And what's the chance they will want to read material from several companies - including yours? It's unlikely they will want to read anything from anybody.
You can stand out quickly and easily by making sure what you write is targeted to them and their needs. Direct response copywriting aligns highly technical product specifications and features with their deepest desires. This gets them reading and paying attention to your sales message.
You do have to be subtle, but subtle is not the absence of emotion.
Sometimes a business owner just wants to get on the golf course to be with his buddies. Show how your product saves time and gets him there faster.
Sometimes a corporate executive needs to tackle a difficult situation that's embarrassing to the company. Give a clear picture of how your product or service will make him look like a hero to upper management.
Sometimes sales dry up and a manager needs a better way to drive leads and sales. Give her a new technique that leads to recognition and a bigger bonus at the end of the year.
Less stress, more time, avoiding bad PR, awards, and a bigger paycheck are emotional drivers you can use to sell complex products.
Even for the most sophisticated product, a client will be looking for any emotional connection they can find. They won't realize they're doing it, but they will be trying to figure out how your product or service fits into their business and, ultimately, what's in it for them.
Make sure you give them that emotional connection.
It doesn't matter whether you're a marketing professional working for a large corporation or a business owner. Your goal is to connect your product or service with your client's emotions.
So, how do you do it? How can you make sure your words stand out from the competition? How can you use emotional connections and direct response copywriting to increase response and make more money?
Here are three specific steps you can take . . .
STEP 1 -- MORE CLOSELY MONITOR THE WANTS, NEEDS, AND EMOTIONS OF YOUR CLIENTS, CUSTOMERS, AND PROSPECTS
What I'm talking about may seem hard and exhausting, but it isn't. In fact, it's rather mechanical and mindless.
Think of every possible question you can ask a prospect and write it down in a Word document. And then, once a month, take it out and look at it. Now ask yourself these questions as you look through the list:
- Is there something new I learned in the last month about my client?
- Did something occur that gives me an answer to one of my questions?
The goal here is to have questions you want answered and be on the look out for possible answers.
In fact, the hardest part may be coming up with the questions. However, I have a list of questions - 12 pages of them - you can have for free that makes Step 1 even easier.
STEP 2 -- APPLY PROVEN DIRECT RESPONSE MARKETING AND COPYWRITING TECHNIQUES TO YOUR EXISTING EFFORTS
In this step, there are seven easy-to-implement techniques you can apply today to all of your marketing efforts. I won't talk much about them here because I've written a white paper entitled:
Discover the 7 Direct Response Techniques That Build Brand, Skyrocket Leads, and Ignite ROI
This white paper gives you tactics for including direct response marketing into your established brand building efforts that will not only protect your company's image, but also increase response and market ROI.
For example, in it you'll find:
- How to instantly double your email click-through rate
- The single step guaranteed to drive response for every campaign
- How to get customers and clients bragging about your company on Facebook
And I'm happy to give this white paper to you as well.
STEP 3 -- USE TALENTED AND ACCOMPLISHED PEOPLE WHO CAN GET THINGS DONE
Having worked in a large corporation for many years, I know how hard it is to get things done. There's always something or someone pulling your attention away from making more money.
Now, as a small business owner, I know the pressure doesn't stop once you start your own business.
No matter the size of your company, I know the pressure you're under to get things done.
The trick to using direct response copywriting to make more money is this . . .
Hire a direct response copywriter who takes the time to understand your business and drive leads and sales with proven techniques.
If you're like most corporate professionals and business owners, you don't have time to do it yourself. There're too many things getting in the way: meetings, phone calls, employee issues, emails to respond to, and people dropping by to just "chat."
And then there's actually living the life you want outside of work.
And while you're busy, prospects with money to spend are getting away because you haven't found the right words to get them excited about your product or service.
It's understandable how these things happen. And, by the way, it's not your fault. Life's way too busy and crazy right now for you to do everything.
That's where I come in.
I transform your marketing into a powerful tool to drive response and increase revenue using Direct Response Copywriting
I make sure your prospects see, hear, and feel their deepest desires and needs satisfied with you and with your products and services.
Okay, so I did promise some valuable information, and I want to tell you how to get it. However, it isn't for everyone. I'm not going to hand out profitable content to anyone who asks for it.
I want to make sure you're someone who can use my services - that you're someone I can help. That's important to me. I want to help you as much as I can.
If you're a marketing professional or business owner, I can help grow your revenue by sharpening up your marketing with very powerful words using direct response copywriting.
Now, before you tell me who you are, I want to make sure you know three things.
First, whatever information you give me is not going to be sold to a third party.
Second, I'm not going to start hounding you with voicemails you have to listen to and a bunch of emails filling up your inbox.
Third, it's FREE and it only takes 30 seconds to connect with me.
So click the drop-down below, and tell me who you are so we can start growing your business with words alone.
Direct Response Copywriter
P.S. Seriously. You have nothing to lose by beefing up your words and making sure they connect more deeply with your clients, customers, and prospects. Click above to tell me who you are and the information I promised will be on its way.
P.P.S. In the message box above, ask how you can get a RISK-FREE, 100% MONEY-BACK GUARANTEE on all copywriting services.